New Books Relocated

One thing they warn about in business is bad product placement. I once worked in book retail, and the store manager told me that the reason all the new age and religion books were tucked in a quiet corner on the second floor while mystery and romance were next to each other at the top of the escalator was because of the different personality traits of the readers of those respective genres.

Mystery and romance readers tended to be busier, quicker-moving folks while the type of person who wanted to read St. John of the Cross was a more introspective sort...less apt to be "in and out"...and less likely to really browse (and buy) if forced to hang out in a high-traffic area. Magazines and computer manuals were near the coffee shop on purpose; research showed that computer geeks and magazine readers drink coffee. And so on.

With that kind of thing in mind, we've moved the new books--which used to be tucked away in the lounge on the north wall--up closer to the check out.

Now the lounge can be used for its real purpose: a reading area. As it was, there was a good deal of traffic in and out of the lounge, which disturbed the "Sit and Read" library users. Also, the new books are in an area of higher traffic, making it more likely that an interesting new selection will be spotted by someone not specifically looking for that particular book. Before this, new books were a destination. Now they can be more of a wayside, which we hope will expose more people to them.

The Career Collection and Civil Service/Test Preparation books have been moved to where the new books were, by the way. What better place to work on one's resume'?